ACRO Global

We provide Integrated Digital Marketing Services to tourism businesses and destinations - in New England and globally - that are targeting the New England market. We'll give you the competitive edge you need by consulting on strategy to leverage your online investment for maximum overall business ROI, and by developing and executing effective, research-based digital marketing and advertising campaigns:

•  Direct-response advertising using Google Ads to get your website and offers in front of your most valuable potential customers
• Comprehensive technical tuneup of your website for max prominence in Google organic search
• Persuasive copywriting of your website and ads for engagement with your target audiences
• Conversion rate optimization of your website to get you more sales from website visitors
• Web analytics for actionable performance measurement and continuous improvement
• For international clients, localization of your website for sustainable competitive advantage in the New England market

About ACRO Global President/CEO David H. Boggs

I’m a digital marketer, Google adman and dedicated student of tourism, constantly seeking new and better ways to help people find the destinations, tours, hotels, inns, restaurants and attractions that will best provide them with the unforgettable travel experiences they’re looking for.

 
Along the way to where I am now, I’ve done construction, worked in mills and unloaded trucks while getting a Master of Science degree in Human Factors Engineering (got published, too!); then built ships, sold electric power, provided consulting services to business owners - and stored up all that I learned from that breadth of experience.

Since 2000 - by choice, because people and places and the interactions between them hold an irresistible fascination for me - I've concentrated on tourism marketing and advertising.

And because Google last year had a 93% share of all US searches - 96% in Europe - and offers the world’s best suite of advertising and marketing products for tourism - I’m certified by Google in Search Ads, Mobile Ads, Display Ads and Google Analytics, and spend many hours every week keeping up with Google’s latest enhancements and changes to Google Ads, Google My Business, Mobile First Indexing, and all Google’s other tools and platforms.

I’ve served on the Boards of HSMAI New England and the Cape Cod Hospitality Marketing Association. I'm also a member of the Maine Tourism Association and the Boston Interactive Media Association.

When not traveling, my wife Blanche and I divide our time between our two favorite small towns: Boothbay Harbor, Maine and South Boston, Massachusetts.